25+ years growing foodservice and CPG revenue for Morton Salt, Sanfilippo & Son, and Watkins. From $25M to $50M+ at Morton. $110M+ portfolio at JBSS. Sysco and US Foods signed in 60 days.
Hired to build a food service division from zero for a company with 99% retail focus. Signed distribution contracts with Sysco and US Foods within 60 days, opening $5M-$10M in new annual revenue. Defined go-to-market strategy, pricing architecture, and distributor onboarding for all alternative channels.
Owned a $110M+ annual foodservice portfolio across Sysco, US Foods, PFG, and 50+ regional and independent distributors. Led three business managers. Grew peanut butter product line from $9M to $20M annually. Earned six-figure bonus in FY2024 for exceeding new business targets.
Doubled the foodservice channel from $25M to $50M+ over nine years. Won all of Wendy's national salt business through competitive displacement. Managed corporate programs with Sysco, US Foods, and PFG. Won the Salarium Award three times, the company's most prestigious sales honor.
Led a $40M foodservice portfolio across U.S. and Canadian markets. Built strategic distributor partnerships and expanded territory into Canada through direct distributor development.
Managed a five-person sales team and exceeded sales growth and margin targets across a nine-year tenure with national and Canadian account coverage.
When Morton Salt's foodservice channel was doing $25M, nobody thought it could double. Nine years of strategic distributor alignment, chain account conversion, and disciplined joint business planning later, it was doing $50M+. That is not a number on a slide. That is nine years of winning accounts that competitors said were locked up, building incentive programs that made distributors want to sell Morton first, and converting chain operators one relationship at a time.
At Sanfilippo, a $110M+ portfolio. At Watkins, a food service division built from zero in 60 days. The through-line across every company: revenue grew because someone showed up, built the right relationships, and executed the strategy that nobody else wanted to do.
25+ years of foodservice and CPG sales leadership. Ready for the next company that needs channels built, accounts won, and revenue doubled.